Burt’s Bees, Aveeno Top the List of America’s Greenest Brands
By Lauren Sherman
Advertising conglomerate WPP just released its annual list of America’s Greenest Brands–beauty labels Burt’s Bees and Aveeno landed in the top ten.We’re not surprised by either choice. Both companies have made eco-consciousness a pillar of their branding strategies. And maybe most importantly, their products actually work.
An interesting takeaway: No fashion brands or apparel retailers topped the list. While “natural” beauty products have been de rigueur for a couple of decades, eco-friendly clothing only caught on over the last five years or so. Many apparel manufacturers claim it’s nearly impossible to create sustainable clothing at a rock bottom price, which means very few big brands are full-on eco-friendly.
Do you believe designers and retailers need to think harder about creating eco-friendly clothes? Or are they doing the best that they can?
Tidak ada komentar:
Posting Komentar